Friday, August 20, 2010

“Airports trading fast food for nice sit-down service”

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“Airports trading fast food for nice sit-down service”


Airports trading fast food for nice sit-down service

Posted: 20 Aug 2010 08:32 PM PDT

Trend is for airlines to serve passengers before they board their flights

Published: Friday, Aug. 20, 2010 9:17 p.m. MDT

NEW YORK — Forget about greasy french fries, soggy pizza or that sandwich that's been sitting out for hours. Filet mignon, crispy duck confit and crab cakes are taking off at the airport.

Delta Air Lines is putting 13 new restaurants, bars and cafes in its LaGuardia Airport terminal by next summer, opening the first four Saturday morning.

With travelers waiting longer because of more extensive security checks and flight delays, airports across the country are swapping out fast-food joints for sit-down restaurants. It's part of a trend of airlines serving their customers before they board their flights, said air industry expert Terry Trippler, owner of rules?toknow.com, a website dedicated to airline rules.

"The more conveniences that are available before they board the aircraft, the happier they're going to be when they board the aircraft," Trippler said of airline passengers. "And you can make some money with a nice restaurant, too."

Delta's senior vice president for New York, Gail Grimmett, said that the Atlanta-based airline is proud of its on-board service but that customers want their experiences in the airport to be "as smooth as what they experience in the air."

"People are looking for things in the airport other than a fast-food environment," Grimmett said.

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Airports across the country have already made the switch to classier food options for passengers. There's a wine bar at Philadelphia International Airport, a seafood restaurant at San Francisco International Airport, an Asian bistro in Tu?cson International Airport. Ike's, a local favorite in Minnesota, offers sit-down service at Minneapolis-St. Paul International Airport.

Delta's remake of the LaGuardia terminal will be similar to what JetBlue Airways Corp. did at Kennedy International Airport in 2008, but it will have some extra food options. Delta hired the company that redid JetBlue's JFK terminal, OTG Management, to pick chefs to create menus and train kitchen staffs at LaGuardia.

Delta Air Lines Inc. wouldn't say what it costs to open its restaurants at LaGuardia. The airline will get a portion of restaurant revenues, Grimmett said, but she didn't say how much.

The first thing passengers will see when they pass through Delta's LaGuardia terminal is Prime Tavern, a steakhouse by Michael Lomonaco, executive chef of the Porter House in Manhattan and formerly of the World Trade Center's Windows on the World.

The lack of food options at LaGuardia, one of the nation's busiest airports, disappointed travelers, Lomonaco said.

"The terminal really needed some new restaurant concepts," he said. "It was long overdue for an overhaul."

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